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Ultra Heidi: Workforce Workhorse Barbie Doll

Transformation Heidi, Digital Print, Varied Dimensions, 2005.

Transformation Heidi, Digital Print, Varied Dimensions, 2005.

Commuter Morning, Digital Print, Varied Dimensions, 2005.

Commuter Morning, Digital Print, Varied Dimensions, 2005.


Ultra Heidi was a comic book invention exploring the life of a young woman entering the workforce.

Though humorous in tone, the protagonist must battle the expectations of women’s roles in the workplace as maintained by her male high-functioning alcoholic supervisors.

No matter how modest her demeanor and appearance, Ultra Heidi, feels like a dress-up doll under the scrupulous watch of her directors, who often pry at her guarded disposition and reward her competence with a larger workload.